Ufos In Popular Culture
The notion of contactee cults gained a new twist during the 1980s, primarily in the USA, with the publication of books by Whitley Strieber (beginning with Communion) and Jacques Vallee (Passport to Magonia). Strieber, a horror writer, felt that aliens were visiting him and were responsible for "missing time" during which he was subjected to strange experiments by "grey aliens". This newer, darker model can be seen in the subsequent wave of "alien abduction" literature, and in the background mythos of The X Files and many other TV series.
However, even in the alien abduction literature, motives of the aliens run the gamut from hostile to benevolent. For example, researcher David Jacobs believes we are undergoing a form of stealth invasion through genetic assimilation. The theme of genetic manipulation (though not necessarily an invasion) is also strongly reflected in the writings of Budd Hopkins. The late Harvard psychiatrist John Mack (1929-2004) believed that the aliens' ethical bearing was to take a role as "tough love" gurus trying to impart wisdom. James Harder says abductees predominantly report positive interactions with aliens, most of whom have benevolent intentions and express concern about human survival.
An interesting 1970s-era development was a renewal and broadening of ideas associating UFOs with supernatural or preternatural subjects such as occultism, cryptozoology, and parapsychology. Some 1950s contactee cultists had incorporated various religious and occult ideas into their beliefs about UFOs, but in the 1970s this was repeated on a considerably larger scale. Many participants in the New Age movement came to believe in alien contact, both through mediumistic channeling and through literal, physical contact. A prominent spokesperson for this trend was actress Shirley MacLaine, especially in her book and miniseries, Out On a Limb. The 1970s saw the publication of many New Age books in which ideas about UFOs and extraterrestrials figured prominently.
Another key development in 1970s UFO folklore came with the publication of Erich von D"aniken's book Chariots of the Gods. The book argued that aliens have been visiting Earth for thousands of years, which he used to explain UFO-like images from various archaeological sources as well as unsolved mysteries. Such ideas were not exactly new. For example, earlier in his career, astronomer Carl Sagan in Intelligent Life in the Universe (1966) had similarly argued that aliens could have been visiting the Earth sporadically for millions of years. "Ancient astronauts" proposals inspired numerous imitators, sequels, and fictional adaptations, including one book (Barry Downing's The Bible and Flying Saucers) which interprets miraculous aerial phenomena in the Bible as records of alien contact. Many of these interpretations posit that aliens have been guiding human evolution, an idea taken up earlier by the novel and film 2001: A Space Odyssey.
UFOs constitute a widespread international cultural phenomenon of the last half-century. Folklorist Thomas E. Bullard writes, "UFOs have invaded modern consciousness in overwhelming force, and endless streams of books, magazine articles, tabloid covers, movies, TV shows, cartoons, advertisements, greeting cards, toys, T-shirts, even alien-head salt and pepper shakers, attest to the popularity of this phenomenon." Gallup polls rank UFOs near the top of lists for subjects of widespread recognition. In 1973, a survey found that 95 percent of the public reported having heard of UFOs, whereas only 92 percent had heard of US President Gerald Ford in a 1977 poll taken just nine months after he left the White House. (Bullard, 141) A 1996 Gallup poll reported that 71 percent of the United States population believed that the government was covering up information regarding UFOs. A 2002 Roper poll for the Sci Fi channel found similar results, but with more people believing UFOs were extraterrestrial craft. In that latest poll, 56 percent thought UFOs were real craft and 48 percent that aliens had visited the Earth. Again, about 70 percent felt the government was not sharing everything it knew about UFOs or extraterrestrial life.[68]